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Tommy Hilfiger in South Africa

If you like stripes and the colours of blue, red and white inspired by the American flag, then you would surely love the street wear collection of Tommy Hilfiger, whose initial aim was to create an upper scale street wear brand that is affordable for most people, enabling everyone to dress well, while offering cosy casual and sportswear. Since roughly the Nineties this brand is hugely popular in the US and as of today it is considered one of the top street wear brands worldwide. Let’s take a look at the history of Tommy Hilfiger and let’s see where to find this famous brand in South Africa.



Tommy Hilfiger is a self taught designer whose aim was to make fashion accessible for basically everyone. He opened his first stores in New York in the Seventies and from then on, he started to train himself to become a fully-fledged fashion designer. Thanks to his successful collaboration with a businessman he launched his first collection under his name in 1985 and there is no stopping for the Hilfiger brand ever since. Hilfiger was greatly helped by his acquaintances that made his brand extremely popular from among celebrities. Today, Hilfiger has stores in all the main cities of Europe, Asia and the brand is very popular in the Middle East. Hilfiger is not only sold in its own label stores but also by chains of department stores all over the world.

The brand is made with the style that is so popular from among the Americans and it is called Classic American Cool, which means a cool and cosy causal style, which is stylish and remains classy as well. The sporty garments of Hilfiger are perfect for tennis, yachting or any other similar sports. Hilfiger has its Women and Men collections, the Hilfiger Kids and the substantially cheaper Hilfiger Denim for guys and girls who would like to stay trendy in Hilfiger.

Much of Hilfiger’s collection got inspiration of college style and this is what we can also get to see in its campaigns featuring a large group of people of all sorts of different age representing them as the Hilfiger Family. In real, this ad also helps everyone to see, that you don’t have to be young to wear classy, nicely designed garments. Today Hilfiger can also be purchased online directly from the website of Hilfiger, where customers get lots of help in how to know their exact measures.

Hilfiger comes out with new collections from time to time, most often every season and has great sales campaigns too. Now let’s see where you can get to find Hilfiger in South Africa.

Tommy Hilfiger is well available in South Africa, thanks to the brand’s retail contract with Stuttafords, one larger chain of department stores in the Johannesburg / Pretoria region. The Cape Town label store of Hilfiger opened in 2013 March, located at the huge shopping centre of V&A Waterfront (Victoria’s Wharf). This way, the brand is available in two of the most populated areas of the country. To learn more on Hilfiger’s clothes, check out its website.

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