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Lacoste in South Africa

Lacoste is a very special French fashion brand, which has originally started out as a sportswear brand but along the way, it has become a high-street brand which is mainly worn by the rich and famous.. Let’s see how this brand has become so famous and also where to find those famous Lacoste shirts and clothes in the cities of South Africa.



In lots of world famous and overly posh golf courses, it is almost obligatory to show up in a tennis shirt, which features the world famous crocodile logo of Lacoste, which is most often regarded as a status symbol. But what has made this logo so popular? In our opinion it is a smart mix of the fame of its founder René Lacoste, the power of promotion and the durable quality that lifts Lacoste above most of its competitors. Today, Lacoste is one of the biggest and most famous fashion designer brands, which it has reached along with the keeping of its signature sports collections.

The founder of Lacoste, René Lacoste was a very well known tennis player in France in the 1930s. Although he has never become a champion René was well known by all the big tennis players and was also one of the key figures in the world of tennis. One day René came up with the idea of re-creating the tennis shirt, for it to feature his logo and later on he went even further in creating colourful tennis shirts which has made him a real revolutionarist in the world of sportswear. Thanks to his fame, the Lacoste shirts have quickly become hot commodities and the trend of Lacoste shirts has started this way.

Although it has been a store of menswear, in the Eighties Lacoste has also started to deal with women’s collections. Today, the Lacoste Empire deals with sports tools and accessories, watches, accessories and also producing high street fashion items for both men and women and it is one of the most famous and most frequently worn brand also in the United States. Lacoste today is extremely famous in Asia and also has stores in the Middle East and Africa, including South Africa.

Over all these years Lacoste has managed to evolve without losing its signature style which is sporty. The highest sold items of all Lacoste clothes are undisputedly those world famous signature Lacoste shirts, which today are produced in every colour of the rainbow in every size possible for both men and women. Over the decades Lacoste has also developed an overly clean-cut elegant yet sporty style which is widely worn all over Europe and in the United States. Lacoste, with all its fame is also one of the most affordable high –profile brands, which makes it even more popular.

Thanks to its rather mild climate, South Africa is a perfect place for outdoor sports, which of course includes, golf, tennis, yachting, all in all the places where the signature Lacoste shirts become handy.

Lacoste has stores in most of the key places for shopping in South Africa, which includes Sandton City, Menlyn, Centurion Malls in Gauteng and Waterfront or Canal Walk in Cape Town. The brand has no retails to our knowledge so we suggest you always to look for the label stores.

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