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Juicy Couture in South Africa

Juicy Couture is a perfect example of hassle-free, cosy California beach style streetwear which so many love all over the world. The look created by Juicy Couture works perfectly just anywhere, especially beach-side. Let’s see what to learn about Juicy Couture this time and let’s also explore whether this brand is available in South Africa.



Juicy Couture is a real Californian fashion brand that has become popular all over the world, despite its price range being well higher than the average streetwear. The brand founded by two young designers Pamela Skaist-Levy and Gela Nash Taylor and thanks to its spectacular crowned logo it has quickly become popular in the US. The large fame for the brand was brought by Madonna when she made her retro-style clips, being in a juicy couture velour tracksuit. Since then the Juicy Couture’s key trademark is the velour tracksuit available in lots of colours and sizes. Thanks to its purchase by Liz Claiborne, Juicy Couture has quickly grown out to become an internationally acknowledged young lifestyle brand. The brand deals with all sorts of streetwear, swimwear, accessories and fragrances for women and girls, specifically targeting the younger generation.

Over the past decade Juicy Couture could really widen its market, thanks to successful deals with US department stores, such as Saks Fifth Avenue, Neiman Marcus or Nordstrom, many of which also deal with global selling and shipping of their products. In addition, Juicy Couture has went on to open over a 100 label stores all around the world and it has sound success on the Far Eastern and in the Middle Eastern markets.

Juicy Couture has recently released its yoga and sports lines and also has baby wear collections. The Heritage collection includes the famous velour tracksuits. Juicy Couture has lost a bit from its beach-style clothes and has widened its collections with key streetwear items, casuals for work and also for free time activities. In 2013 Juicy Couture was bought by Authentic Brands Group who is planning to further develop the brand in order for it to become one of the key brands when it comes to streetwear.

In the recent years Juicy Couture has made its official website to become an online selling website offering international shipping too.

Unfortunately South Africa has yet to welcome the opening of the first label store of Juicy Couture, the brand is not yet available to buy, unless from multibrand stores and outlets which you can mainly get to find in the area of Johannesburg and Cape Town, the two central parts of the country. Until then we urge you to shop online from the official website.

Before shopping we suggest you to make sure on your exact size, in order to avoid getting too large or too small clothes items for you. There are other websites, such as OLX and E-bay that may occasionally offer Juicy Couture clothes but they are mostly second hand. You can also check out the international website of Saks Fifth Avenue to browse and buy more Juicy Couture creations online.

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