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Guess in South Africa

In the late Eighties and Nineties there was a brand new jeans brand, that has suddenly become world famous thanks to its great, catchy black and white promotions featuring the present and next world famous top models in the world. The brand is called Guess and it has been one of the largest jeans-wear designers in the States and in the world. Let’s see why did Guess become so famous and what it can offer today, especially in South Africa.



Guess is a real Euro-American business that has been founded by two talented brothers the Marcianos who run the business still today. Guess has really made a revolution by bringing back the times of Rock and Roll, mixed up with lots of sexy and elegant jeans wear and classy accessories. Guess has been halted by the recession however today it is going through a serious rebranding that will make the brand more accessible for the customers.

Paul and Maurice Marciano are two brothers of Italian and French origin have moved to the United States in 1989 and shortly after, they have decided to get inspired by the popular jeans, recreating it to become a great brand, that creates a stylish and sensual outlook. Los Angeles proved to be the perfect place to start this business and a few years later, the brothers have asked some of the best photographers and models in the business to create the sexy image of Guess a brand name that originally came with a question mark too. Lots of models can thank their later success for Guess campaigns and by the Nineties Guess has become immensely huge, starting to open its first stores outside the US too.

On the top, Guess has decided to set up its Guess Baby, Guess Kids and Guess Home collections but the closeby recession has more or less shut this down, and thanks to the appearing competitors, the business income of the brand has started to diminish. From around 2003 Guess went through a serious rebranding, released its casual and elite watches line and has stayed successful with its accessories which are sold with success all over the world. Today, Guess is no more an exclusive brand that it has become: they try to develop a much more easygoing style, leaving the sexy and sensual designs to the Marciano Line. Guess today is much more affordable than it has been and it continues its success as a family-owned business.

Guess has become overly famous for its overly sexy clothes and jeans wear some of which has also featured vintage style Rock and Roll motives, such as featuring polka dots, bandanas and pencil skirts. Today you can mostly find these in the Marciano line of the brand, while the leading line has transformed into a trendy and young style collection, keeping up with the later trends. Jeans stayed the biggest inspiration and its still the highest sold type of garment at Guess

Guess is a brand well known and well liked in South Africa therefore you can get to find its stores in all the biggest shopping malls of Durban, Pretoria, Johannesburg and Cape Town. Some of the most popular include the Gateway Theatre of Shopping in Durban, The Zone in Johannesburg, Menlyn in Pretoria, Victoria & Albert Watergate in Cape Town. Guess even has a store in the international airport of Johannesburg.

Check out the latest collection of Guess in South Africa, including the clothes, the jeans and all the great accessories the brand has on offer.

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