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GAP in South Africa

In the Nineties, there was practically no posh jeans brand than GAP the logo of which was a status symbol all across the world. However, thanks to the growing competition received from US and European jeans brands, GAP’s popularity slightly faded, however it has kept its famous quality and designs all the same and still remained one of the biggest and most popular jeans-based street wear brands in the world. Let’s see the story of GAP this time alongside its availability in South Africa.



GAP was founded in 1969 by couple Donald and Doris Fisher in San Francisco and at first they were dealing with being the retail for world famous jeans brand Levi’s and were also selling LPs. The store grew in popularity and the couple soon went on to open a second store selling similar goods. Then from the Nineties they decided to move on and design their own brand. With the leadership of a quality entrepreneur Millard Drexler GAP has instantly become a hit, as an upscale jeans and street wear brand, representing great advertising campaigns, quality and colourful jeans designs and the designing of the iconic khaki and olive green coloured GAP T-shirts that have become overly popular throughout the United States and then in the whole world.

GAP started to open its first overseas stores in England, in Germany and also in Asia and South America. However, by the beginning of the 2002, the brand power has substantially weakened, as reports say the reason was due to the very high number of stores that were all owned by GAP. The company has then started its re-establishment with dramatically diminishing the number of its stores and concentrating more on its designs and on its expansion to the Far Eastern market that was a very successful decision. GAP has purchased a couple of strong brands such as Banana Republic and Old Navy which have further help in the re-branding process.

GAP today is present all over the world having stores in over 50 countries. The brand continues its market of upper scale street wear and jeans designs and it introduces collections for men, women and kids likewise. The company also deals with charity campaigns with sound success and you can also shop straight from its website as GAP ships to over 80 countries. GAP in South Africa

GAP is quite popular in South Africa; it has a large retailer in the department store chain of Stuttafords which has 5 department stores in the region of Johannesburg, Gauteng and Pretoria. GAP has label stores in Cape Town that you can find in Tyger Valley Shopping Mall; further stores are located at Bellville and in the downtown Willie Van Schoor Avenue. In Johannesburg, you can find a label store located at Sandton City Shopping Centre. The larger GAP stores in the shopping malls offer clothes for men, women and kids likewise.

Check out the quality collection of jeans, denim and all sorts of trendy street wear clothes of GAP in South Africa or proceed to buy them online with free shipping.

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