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Fendi in South Africa

There are several fashion brands that count in the world of fashion and Fendi is definitely one of these. The Italian brand is world famous for its eternal style and sense of fashion: something we often see from the Italian brands. You can wear a Fendi outfit not for just one year but for many years, if not decades to come. In our article we would like to represent you with some of the main milestones in the history of Fendi and of course we will tell you on the availability of Fendi garments in South Africa too.



Fendi brand was born in 1925 when Edoardo and Adele Fendi (Casagrande) got married and opened their first small leather store in Rome. This is where the brand’s headquarters is located today too. The brand shortly grew, step by step thanks to their beautiful and high quality leather ware and gained fame and popularity, also among the richer residents of the city especially when they opened their second store in Via Veneto, the very centre of the city. Fendi stays a family business; however, it keeps an eye on all the upcoming trends and wants to enforce their brand in the world of fashion.

Therefore, Fendi hires young designer Karl Lagerfeld in 1965 who basically makes Fendi a worldwide known name with his great designs and by taking Fendi to the runways of Paris. From then on Fendi becomes one of the elite brands of fashion world. In 1985 Fendi celebrated its 60th birthday, alongside celebrating its 20th year of successful cooperation with Lagerfeld, who contrary to becoming the head designer for Chanel did not let Fendi down. Today, Fendi is managed by the third generation of Fendi family and has stayed on the top ranks of fashion, being one of the elite fashion brands in Italy and all around the world.

Fendi has an classic style, which of course also involves current trends but only slightly and with easy, in order for its garments to always stays stylish. Fendi leather ware has a premiere quality and it’s still one of the supporting columns of Fendi’s business. In the meantime, the brand also launched its fragrances, a highly sophisticated accessories line that includes eyewear, watches and Fendi’s home collection too. Today Fendi produces garments for men, women and kids likewise.

Naturally Fendi has also become overly popular for the upper class of South Africa who loves all European fashion and therefore you can get to find Fendi’s garments and accessories through its label stores and its official retailers too. Fendi’s local business partner is a South African association called SALA (Southern Africa Luxury Association) thanks to which Fendi stores could open also in this beautiful country.

The first Fendi boutique in South Africa opened its doors to the public in 2009 in Sandton City located at Sandton Johannesburg being one of the best and biggest shopping centres in the country. Sandton has basically two stores offering Fendi garments and leather ware, the label store and the store of Desai Operating Trust, which is a multi-brand store offering also Fendi branded garments and accessories.

There may be smaller boutiques all across South Africa offering Fendi handbags; however, we would strongly suggest you not to purchase from these, as Fendi is a heavily counterfeited luxury brand. Visit its two stores in Sandton City, Johannesburg, to really get the look and quality you paid for.

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