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Esprit in South Africa

Esprit is probably the only US clothing brand that has decided to close down all its North American stores and moved its business interests to the Asian continent where the brand’s following is by far the greatest. Having become one of the most successful clothing brands in the United States in the Eighties, Esprit is still overly popular all over the world. Let’s see what makes this brand so outstanding and where we can get to find Esprit stores in South Africa.



Esprit was started out as a casual street wear brand in the United States by Susie and Dough Tompkins a designer couple who wanted to bring something new to the street wear market. The first store opened 1979 in San Francisco and the start for the brand was overly promising. The clean lines and the beige to white colors Esprit introduced with the cosy yet classy tailoring has really made the brand stand out from the crowd and soon after Esprit has become a real success story, an upper class street wear brand for those who looked for real quality. In the Eighties Esprit has made several worldwide famous ad campaigns and from the end of this decade the first overseas stores have started to open, with the first ones being in the UK and in Germany.

Later, Esprit has become so popular that the brand soon decided to establish their European headquarters in Dusseldorf. The head designer this time was a renowned Italian fashion designer called Ettore Sottsass thanks to whose designs, the brand’s fame was substantially growing. As of now Esprit operates around 700 stores worldwide and several of its lines are also sold by department stores too, all over the world. The Asian headquarters of the brand is located in Kowloon, Hong Kong.

rit: As for its style Esprit has very clean lines representing a definite Art Deco way of symmetric, geometric style that is also called the Memphis Design Movement that was becoming popular in the United States of the Eighties. The leading line of Esprit is definitely the casual line which is also called “ De Corp”. Apart from this they deal with formal business clothing and sportswear too. Esprit also has a well going line of underwear and swimwear for men, women and kids.

Esprit Kids collection is also a very popular clothes line. Esprit also has a growing home collection called Esprit home. The brand is also popular for its timepieces and for its quality maternity wear. Furthermore they deal with the production of toys and baby furniture too. Esprit also has a nicely developing collection of fragrances.

Although officially Esprit does not have stores in South Africa, you can still get to find it at plenty of locations, especially in Johannesburg and Cape Town where the brand has opened label stores via retailers. Some examples include Sandton City Mall, The Piazza – Melrose Arch and the Canal Walk, the V&A Waterfront, the Cape Quarter Lifestyle Village, the Willowbridge Shopping Centre and the Gardens Centre Holiday Apartments with each one having Esprit store.

This way, there is plenty of chance for you to check out the popular style and quality of Esprit brand in South Africa.

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