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DKNY in South Africa

DKNY is a very popular brand when it comes to affordable labels and therefore it is available all over the world. DKNY represents a fresh young style for those, who would normally not be able to afford upper scale brands yet still would like to get a label and quality with it. In our article, we will look at the history of DKNY the people behind it and of course will also examine the availability of it in South Africa.



The history of DKNY basically starts with the history of Donna Karan New York which was set up in the late Seventies by talented designer Donna Karan, who is one of the very few women designers who could make it big in the world of fashion after having a designer career at the similarly famous Anne Klein brand. DKNY was founded a few years later and according to the story, the designer wanted to create a brand for the younger generation, which is more affordable yet still represents a real upper scale label.

Donna Karan was inspired by her daughter and wanted to create something that is cozy, sporty, trendy and available in a larger range. The brand was launched in 1996 and today it features a women’s a men’s and a kids’ line too. The brand deals with casual wear, sportswear, underwear, footwear, accessories, leather goods and also has a very successful range of its own fragrances.

DKNY today however is not just for the younger generation. It has become so successful that today it’s basically a more affordable range of the bigger brand, especially popular in Europe and Asia. DKNY could successfully make deals with lots of larger department stores which this way offers DKNY clothes and accessories all over the world as well as physically as online. Donna Karan and DKNY have been purchased by the Luxury Brand Company LVMH in 2001.

The first overseas store of DKNY opened in London in 1997 and then went further to become overly popular in Hong Kong, China and Japan. Today the brand enjoys a huge fame in Singapore and Malaysia too.

As for its style DKNY represents a classic-casual style which is in sync with the latest trends however does not blindly follow them, rather trying to create a chic collection of clothes for a long-haul wear. As all US brands DKNY also places a high importance on its clothes to be cosy not just look good.

Although the brand enjoys a growing fame in South Africa, it is currently only available at one location, at Tik Lee Clothing, which is the official retailer of DKNY clothes and accessories, having its store located at Johannesburg. You can get to find DKNY handbags and further clothes or accessories on the biggest South African websites such as OLX or Gumtree, you cannot know much of these being authentic or only a fake. Let’s hope that a brand store will soon open in South Africa, in order to make this lovely brand more widely available in this country too.

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