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Chanel in South Africa

Chanel is undoubtedly one of the very few fashion design brands that rule the whole world’s fashion and the garments of which are all epitomes of the highest quality luxury. Chanel is also one of the oldest fashion empires in the world. Let’s see how Chanel and its trademark jacket was born, alongside its signature perfume the Nr 5. We will also examine where we can get to find Chanel clothes, accessories or jewellery in South Africa.



It is a fact that Chanel is the icon of all fashion brands and it is the top luxury fashion brand for a very long time. The story of the brand started in 1909 by the now legendary Coco Chanel on the life of whom several movies were made. Coco Chanel who also worked as a singer ( singing chansons) has really revolutionized the fashion of the times with the help of her inventions, the famous suit coming with a simple looking knee-length skirt, or the little black dress and has turned women’s fashion around with functional and also flattening designs which have become the trademark fashion of the 1910’s and 1920’s. These creations in real turned fashion upside down and the era of the feminism have started.

Chanel was also the one who implemented the use of cheap bijoux just to make the outlook more composed and elegant. Her designs were so fantastic that they are still being kept and implemented in today’s Chanel creations. Chanel has also started its watches and jewellery department and has an overly successful perfume collection enriched by new fragrances every few years. The first Coco Chanel fragrance, the No. 5 is still the most iconic perfume in the world, advertised by the beautiful Marilyn Monroe back in the Fifties. Chanel also has a successful make-up and cosmetics collection.

Despite this long period Chanel has successfully remained a family owned business with its arts and design section led by Karl Lagerfeld, who is probably one of the key designers of the past fifty years. Despite the passing of time Chanel has always managed to keep that classic feeling about its clothes and as designer point of view the brand has no desire to become anything else but a trend setter on how real ladies should always dress.

The brand has been promoted by top models and by international actresses. All the biggest seasonal photo campaigns are shot by Mr. Lagerfeld himself. The Chanel logo is extremely heavily counterfeited all around the world and despite being one of the most expensive fashion brands, Chanel clothes, accessories and leather ware are all sold with extreme success, especially in London, Paris, New York, in the Middle East and in Japan.

It is natural that the upper class of South Africa is also crazy for Chanel but the brand has no label stores in South Africa just yet. In the lack of any list of official retails we are sure that you can get to find Chanel clothes and handbag in multi-brand stores; however their legitimacy will be questionable. As per the latest news Chanel is soon to open its first label store in Sandton City, Johannesburg but this has not yet become reality. Until then you can get to buy Chanel eyewear in Johannesburg’s Eyetique and Corner Clearwaters or visit close by Dubai for the nearest Chanel boutique to you.

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