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Burberry in South Africa

Burberry, thanks to its iconic trademark tartan has become the most beloved brand by practically millions, with Far East being on the first place. In the same time Burberry has also developed to have the biggest market of counterfeited products that cause the brand several issues every year. Naturally, the Burberry brand-.craze is also present in South Africa, namely the biggest cities where most fashion fans live. Let’s see where does Burberry come from, how it has become so famous and where we can get to find original Burberry products in South Africa.

The tartan of Burberry is undoubtedly beautiful and patented in its colour variations and there are many who would love to get it, if only in form of a smaller accessory. Luckily Burberry gives everyone this chance, with an incredibly rich collection of smaller accessories that can make anyone feel the part of Burberry Club. So, let’s take a look at the rich history of this renowned fashion brand.



Burberry is one of the oldest fashion brands still successful today. Thomas Burberry who was a draper founded it in 1856 and he decided to open a drapery store in Basingstoke, England. The big breakthrough of the brand came with the invention of Gabardine, the iconic material of Burberry which you can get to find on wallets, handbags and attire too. This fabric is water resistant and therefore the first attires that were made out of it were raincoats and jackets. The tartan or check which is now the trademark of Burberry was invented in the Twenties and was also used on wartime raincoats and jackets. Great Universal Stores bought the brand in 1955 and it has developed to becoming a posh street wear from roughly the Seventies. It is also interesting to know that Burberry was called Burberrys until 1970. Today Burberry has three main lines, Burberry Prorsum for teens and young adults, Burberry London and Burberry Brit. The London brand is the heritage wear while the Prorsum is more trend- following and Brit having the cheaper accessible items for the customers.

Burberry is much liked for its tartan motive handbags, scarves, belts, shoes and further accessories and these make the pillar of selling as well. These are also the most counterfeited items of the brand. Burberry also has a much renowned watch collection and it also periodically releases new fragrances for the public. One huge advantage of the brand is, that it is not limited to young people and much of its accessories are practically worn by every age group.

Burberry is as famous in South Africa as anywhere else in the world, therefore it is highly available to the public, mostly through its accessories collections which include everything from raincoats to shoes. The label stores of the brand are located at Johannesburg (OR Tampo International Airport, Johannesburg and Hyde Park Shopping Centre, Johannesburg) and Cape Town (Victoria Wharf in V&A Waterfront Shopping Centre). The brand is surely sold through smaller retails as well, however we would advise you to only buy from label stores. Once you are in South Africa you should definitely check out the magnificent iconic collection of Burberry.

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