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Armani South Africa

Armani is one of the hippest Italian fashion brands led by a genius designer, Mr. Giorgio Armani, who has endless energy in creating not only the next best outlooks for his brands, but deals with all the management part of the business and still has time to fully commit himself to making the interior design of his Armani Hotel and Suites the first one of which is located in Dubai. Let’s take a look at the story behind Armani, the key characteristics of its designs and of course on the brand’s availability in South Africa.



Armani’s story is in many ways similar to most of the large Italian fashion brands with a different location. Born in Northern Italy the city of Piacenza Giorgio Armani was always interested in fashion however only later could he dedicate his life to his designs. The first meeting of Armani with fashion design was at Nino Cerrutti where he worked in menswear design. Later on in the Seventies he went ahead to setup his first design business and he was also the very first one to ever produce high profile designs in a machine-manufactory, instead of doing all phases with hands.

Armani then after got quickly familiar with the world of fashion and used his skills to develop great and unique advertising campaigns and also went ahead to design and create costumes for several movies, which further helped him to establish his fame in the US and worldwide. Giorgio Armani S.p.A was founded in 1975 and went ahead to become one of the top global luxury fashion designing companies.

Today Armani represents quality fragrances, accessories, watches and also went ahead to join the hotel industry through Armani Hotel and Suites out of which two are already completed and functioning.

Armani features two leading labels the Emporio Armani and the Giorgio Armani. While Giorgio Armani represents the haute couture and luxury prêt a porter collections to the exclusive clients, Emporio Armani is a bit more affordable and more trend-oriented label.

Armani also has further different sub-labels out of which many are even offered in alone standing stores under the label’s own name.

* Armani Collezioni: a trend inspired sub brand featuring slightly more affordable outfits for younger men and women with often extravagant choice of colors and unique tailoring.

* Armani Jeans: the most affordable brand of Armani aiming teens, youngsters and everyone fond of jeans.

* Armani Exchange: AX is a very popular and more affordable sub brand having its own branded stores and it was initially released exclusively for the US market, to grow the brand’s fame over there. Today AX is famous on its own and featured in its own brand stores all across the world.

* Armani Junior: featuring the baby and kids collection of clothes.

Emporio Armani features an online store especially meant for the South African customers. Not just online, but Armani Jeans has a label store in Johannesburg’s Sandton City Shopping Mall. Armani watches are offered by lots of top jewellers such as Arthur Kaplan. It is also guaranteed that you will find at least one multi-label store in Cape Town’s V&A Waterfront to offer Armani clothes for you.

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